Nirmiti means creation in Sanskrit, a brand identity design firm offering services of total brand communication from logo creation to stationery design, retail merchandising, in-store design, signages, media press-kits, websites, even wedding invites and more- all from start to finish!

 

Nirmiti symbolises harmony and co-existence- an inter-textuality of a core design within the various media, be it leaves of paper, blocks of wood, rolls of cloth, sheets of metal or plastic, even e-pulses on the web; all complementing one another; perfect pieces of an immaculate puzzle.

Just like its logo comprising of the 5 basic elements- EARTH the square, WATER the circle, FIRE the triangle, AIR the crescent and ETHER the dot. Each symbolising different states of matter, different forms of design, different characters with independent roles yet co-dependent; from the bounded square to the free-spirited dot!

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Nirmiti stands for devotion, nurturing a dream, to give back to creation from creation…..

 

So, what makes us unique- each aspect of the process is managed with utmost dedication from creative brainstorming, to idea generation, the drawing board, to pre-press production, to fabrication, through all the way until delivery. Often referred to as ‘firefighters’ the invincible duo has enjoyed a range of clients from Unilever, TATA Sons, American Express, Planet M, Garnier, L’oreal, Tree House, Genevieve Orsini Jewels, ORRA, Tranceforme designs, Hindustan Pencils, Jamnalal Bajaj Institute of Management Studies; to name a few.

 

Equipped with an Applied Art Diploma and Web-design Certification, Jigna Mehta along with co-founder partner, Rukmini Dahanukar, who has to her credit an MMS in Marketing Management and an MA in Communications; reflect that it has been the passion and perseverance all along, making each milestone of the journey worth their dreams!